Almost thirty years ago after walking into a store with a tray of pens and coming out with an order, Retro 1951 was born. We were officially in the pen business despite not knowing what we were getting into. Over the years Retro has said the pen is an accoutrement of life which we stand behind, but at that time it was the vehicle that would launch new careers filled with many adventures around the world and lifelong friendships.
With the new year and new decade it’s also time for something new for a handful of the Retro51 team …. retirement. Retro51 as you know it, will be making some changes and going on a sabbatical. What does this mean? We are still trying to figure it out, but there is a potential for new ownership or Retro could come back with a new business plan that we feel will thrive in the ever changing retail market. It is also possible that the Retro51 brand will be retired.
The plan for this year is to stay in business for the next six to nine months as we wind down. We will keep inventory of a select product group through March, plus we have plans for five to six new Popper designs yet to come. At the same time Retro will be working with dealers to produce their own exclusive designs, so 2020 will be filled with several unique and fun Retro designs.
We build our products to be daily writers but we understand that some issues may develop and your pens may need servicing. We are making arrangements for someone to be available to service your Retro51 products so they can continue to last for many years to come. The Retro51 website will also be maintained so you can reference it for this info, plus access the history of products shown there.
We could not be writing this letter without the many faithful fans and dedicated dealers. Countless times we heard how you bought or received a pen for a birthday, promotion or graduation. This small gift was the key to our success. Sharing your passion with someone else to mark a special occasion is why after thirty years we keep going and also led to taking chances on some crazy ideas (see Rudy Tissue Box holder and some of the Tornado Poppers). We are surrounded by such a great and passionate community and we owe our success to you.
Although retirement is around the corner, this is not a goodbye letter. Please consider this a mission accomplished letter. It’s a thank you letter. We are riding off into the sunset and singing “happy trails to you, until we meet again.”
– George and the Retro51 Team
P.S. Life is too short…